The prominence of visual elements in business cards has been on the rise recently, but this trend is mostly seen in niches that are not all that well developed. Once you venture out of nascent business fields and enter stalwart categories like the energy and financial sectors, there is a pretty good chance that the business cards you’d see would be considerably simpler and most of the emphasis would be placed on the legibility of the text. No matter how fancy your business card looks, you’d struggle to extract any value out of it if it does not contain some legible and easy to read text.
The primary thing to focus on to ensure optimal readability in your Metal Business Kards is font size. A larger font can work best, but the truth of the situation is that you can’t make the font excessively large since this would limit how much information you can add to the card in question. The general range of font sizes that business cards tend to use is between eight to eleven points, but we feel like ten points is the best option out of all of them.
This is because of the fact that ten point font sizes manage to straddle the line between packing enough information into the card and keeping the information easy to decipher at a glance. Eleven points is a bit too large and you might not be able to fit more than one or two communication options which might reduce the number of customers that get in touch with you. The ten point font size also reduces ink consumption which is a useful added benefit.